Usher featuring will.i.am "OMG"
Usher's "OMG" is a dance-pop hit released in 2010, which became widely popular thanks to its collaboration with will.i.am. This track was embraced not only by Usher's fans but also by dance music enthusiasts and club-goers, becoming an iconic song that defined its era. Produced by will.i.am, "OMG" featured a distinctive sound that marked a new chapter in Usher's career, solidifying his influence in the dance music scene.
Song Overview
"OMG" is characterized by electronic beats and catchy melodies, blending dance-pop and R&B elements seamlessly. The lyrics express strong romantic attraction and emotional intensity, with Usher's vocal delivery emphasizing the depth of feeling. The iconic chorus, "Oh my God, that's the way you turn me on," is particularly memorable, and its repetition throughout the song makes a lasting impression on listeners.
The track was specifically designed to energize dance floors, with a groovy beat and Usher's smooth vocals drawing listeners in. It became a huge success as a club anthem, showing a different side of Usher's musical versatility. Thanks to will.i.am's production, the song emphasizes dance beats, making it an instant hit and further solidifying Usher's place in the mainstream music scene.
Songwriting and Production
The writing, composing, and production of "OMG" were all handled by will.i.am. Known for being a member of the Black Eyed Peas, as well as a successful solo artist, producer, and songwriter, will.i.am is renowned for his innovative approach to music, especially when blending electronic beats with pop music.
For "OMG," will.i.am brought in electronic dance beats and funky sounds, infusing the track with new energy. His production helped define the song as a key moment in the dance-pop genre, and it became one of the most important tracks in Usher's career. Will.i.am's signature style, with its futuristic and upbeat vibe, perfectly complemented Usher's established sound, giving the song a fresh and exciting feel.
Charts
"OMG" was a massive success upon its release, charting highly across the globe. It reached number one on the Billboard Hot 100, marking one of Usher's most successful singles to date. The track also achieved top 10 positions in several other countries, including the UK and Canada, solidifying its status as an international hit.
The song's success on the charts reflected its widespread popularity, especially in dance clubs and among pop and R&B fans. Its infectious beat and memorable lyrics made it a favorite on both the airwaves and dance floors, helping Usher maintain his position at the top of the music industry.
Music Video
The music video for "OMG" complements the song's energetic vibe, featuring Usher dancing in futuristic, neon-lit environments. Directed by Christopher Sims, the video showcases Usher's trademark choreography and stylish visuals, which further emphasize the track's modern, high-energy feel. Will.i.am also makes an appearance in the video, adding to the collaboration's visual impact.
The video's sleek design and dynamic dance sequences helped enhance the song's appeal, making it not just a musical hit but also a visual sensation. The incorporation of futuristic aesthetics and cutting-edge choreography matched the song's forward-thinking production, solidifying "OMG" as one of Usher's most memorable music videos.
